~ INNOVATORS & START-UPS ~
Following last night's Webby Awards ceremony comes the online video advertising event OnFronts, produced by internet video connoisseurs Tilzy.tv, (not to be confused with last week's NewFronts, put on by Digitas' The Third Act.) Although the event does include a panel about bringing branded advertising to the digital space, it's more focused on presentations of content new media studios are trying to sell to, according to Tilzy.tv founders Jamison Tilsner and Joshua Cohen. "One of the things we learned putting this together is that many media planners are unaware of this space in general," said Mr. Tilsner. "There's also issues with larger firms allocating resources when trying to make smaller, more targeted buys." More than a dozen web studios will present their latest shows at ADD-compatible speed including CJP Studios, Revision3, Deep Focus, Blip.tv, For Your Imagination and Vuguru.