You might not expect a Web series produced as a promotional tool for the Better Sleep Council to be very interesting, but “Suite 7” on Lifetime is worth checking out. What the council’s money has bought is the participation of recognizable performers like Milo Ventimiglia (“Heroes”) as a skeptical best man and Illeana Douglas as an actress on location debating whether to have sex with her co-star. (Mr. Ventimiglia also directed his episode, while Ms. Douglas wrote hers.)
Anyone who knows me knows that there’s nothing I love more than a witty turn of phrase. The repartee between the two characters is both adversarial and familiar. It’s Sorkin-esque in the best sense of the word.
New Form has released eight scripted short-form pilots from popular YouTube creators like Olan Rogers, Wilson Cleveland and Sammy Paul. It’s the third wave of pilots from New Form — whose backers include Brian Grazer, Ron Howard and Discovery Communications.
Interesting pilot episode for what I presume will become a pretty fun show. Wilson Cleveland's built an interesting first episode that's got me eager to see what's next for this bizarre group of individuals.
Launched in July 2014, New Form’s Incubator program has yielded 10 series orders to date. The first round of Incubator pilots included Sawyer Hartman’s “The Parallax Theory” and PJ Liguori’s “Oscar’s Hotel for Fantastical Creatures,” which were picked up as series for Vimeo On Demand.
For the third time in as many years, New Form has shared a slate of led by its partners in the online video space. The studio’s latest output represents the third wave of its “incubator series,” and it includes contributions from creators who are known for their work on YouTube and other digital platforms.
New York festival also adds special screenings of projects from YouTube Red, Fullscreen, StyleHaul, Disney's Maker Studios. Meghan Tonjes: Singer-songwriter, YouTube personality and spokeswoman for the Body Positivity, has appeared as a guest and performed on “The Ellen DeGeneres Show.” She can next be seen hosting SmartTV’s series “SEXish” and New Form Digital pilot “Intricate Vengeance.”
“I think there’s a stigma among independent creators that paying to promote your work is somehow inauthentic or selling out,” said Mr. Cleveland, who has helped produce, publicize and even act in multiple branded entertainment Web series.
Cleveland, who also founded digital media and branded entertainment studio Unboxd, is one of the jury members for the talent section of the Adweek Watch Awards. If you want to get on his good side, you’ll probably want to emulate some of the actors he thinks are killing it online.
Wilson Cleveland is one of the most humble, yet prolific people working in digital media right now. Starting out as a film and television actor, Cleveland moved on from traditional television to carve out his own successful niche in digital video.
Consumer surveys conducted in Q3 2011 and Q3 2012 revealed aided brand awareness nearly doubled. The campaign also contributed to a 35% increase in product quotes viewed and products purchased online during the same time period.