New Form has released eight scripted short-form pilots from popular YouTube creators like Olan Rogers, Wilson Cleveland and Sammy Paul. It’s the third wave of pilots from New Form — whose backers include Brian Grazer, Ron Howard and Discovery Communications.
Interesting pilot episode for what I presume will become a pretty fun show. Wilson Cleveland's built an interesting first episode that's got me eager to see what's next for this bizarre group of individuals.
Since insurance companies are in the business of avoiding risk, you might not expect one to teach you to face your fears by jumping into unpredictable situations. But that’s exactly what Hiscox Small Business Insurance is doing with its six-part docu-series, “Courageous Leaders.”
“I think there’s a stigma among independent creators that paying to promote your work is somehow inauthentic or selling out,” said Mr. Cleveland, who has helped produce, publicize and even act in multiple branded entertainment Web series.
Cleveland, who also founded digital media and branded entertainment studio Unboxd, is one of the jury members for the talent section of the Adweek Watch Awards. If you want to get on his good side, you’ll probably want to emulate some of the actors he thinks are killing it online.
Wilson Cleveland is one of the most humble, yet prolific people working in digital media right now. Starting out as a film and television actor, Cleveland moved on from traditional television to carve out his own successful niche in digital video.
Consumer surveys conducted in Q3 2011 and Q3 2012 revealed aided brand awareness nearly doubled. The campaign also contributed to a 35% increase in product quotes viewed and products purchased online during the same time period.