Our strategy was to create a seven-episode anthology set inside a single hotel suite - an organic setting that allowed for narratives to unfold in and around a bed and mattress. We collaborated with seven writers, directors and and convened an all-star cast including Milo Ventimiglia, Shannen Doherty, Brian Austin Green, Illeana Douglas, Eddie McClintock and Jaime Murray.

To reach Better Sleep Council's target audience, Unboxd established a strategic, non-paid partnership with Lifetime Networks, the leading entertainment media brand for women, to distribute Suite 7 online to and its various digital channels including Hulu, AOL, YouTube, Xbox and iTunes to further extending reach.