With paid distribution on Hulu, strategic event partnerships with Mashable and VidCon, social media activations, media relations and promotional support from recurring guest stars Eliza Dushku (Buffy), Josh Malina (Scandal), Craig Bierko (unReal) and Reddit Co-founder Alexis Ohanian Leap Year drove a 35% sales increase for Hiscox.  After two two seasons on Hulu, Hiscox uncoupled from Leap Year and Unboxd sold the series to USA Network.