easy to assemble-season 2-unboxd.jpg
easy to assemble-season 2-unboxd.jpg

Easy to Assemble: CoWorker of the Year


Season 2: 'Co-worker of the Year' introduces new cast members like Eric Lange, Cheri Oteri, Daryl Sabara, Sean Durrie, cameos by Tom Arnold, Ed Begley, Jr., Tim Meadows, Ricki Lake, Kevin Pollak and 'Ask a Ninja's' Kent Nichols; and an epic smackdown between Illeana and her pal Justine Bateman for the coveted title of 'Co-worker of the Year!'

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Easy to Assemble: CoWorker of the Year


Season 2: 'Co-worker of the Year' introduces new cast members like Eric Lange, Cheri Oteri, Daryl Sabara, Sean Durrie, cameos by Tom Arnold, Ed Begley, Jr., Tim Meadows, Ricki Lake, Kevin Pollak and 'Ask a Ninja's' Kent Nichols; and an epic smackdown between Illeana and her pal Justine Bateman for the coveted title of 'Co-worker of the Year!'

 

EASY TO ASSEMBLE 

IKEA needed marketing and distribution support for its original comedy series, Easy to Assemble to continue building upon the show's audience going into its second season.

 

campaign results


campaign results


 
 

results

In addition to social media and PR support, Unboxd facilitated non-exclusive distribution agreements with My Damn Channel, YouTube and LodgeNet - as well as high-traffic IKEA fan blogs which competed for the highest view count in order to win a brand mention in the season finale.  

 
 
 
 

2M

hotel rooms via LodgeNet on demand

 

easy to assemble press


easy to assemble press