In addition to social media and PR support, Unboxd facilitated non-exclusive distribution agreements with My Damn Channel, YouTube and LodgeNet - as well as high-traffic IKEA fan blogs which competed for the highest view count in order to win a shoutout in the season finale.  Advertising Age proclaimed Easy to Assemble the most-watched branded web series ever and ranked it the #4 Best Branded Entertainment Deal of the year, just behind Transformers/Hasbro.