Contently: How an Insurance Company Made a Hit Web Series About Taking Risks

Contently: How an Insurance Company Made a Hit Web Series About Taking Risks

Since insurance companies are in the business of avoiding risk, you might not expect one to teach you to face your fears by jumping into unpredictable situations. But that’s exactly what Hiscox Small Business Insurance is doing with its six-part docu-series, “Courageous Leaders.”

Tubefilter: ‘SPiN’ Twists And Turns Through Newsroom Interview

Tubefilter: ‘SPiN’ Twists And Turns Through Newsroom Interview

Sawyer stars as a Wall Street egomaniac who plays it cool during an interview with Cleveland’s TV journalist. The is filled with Sorkin-esque banter, political intrigue, and just enough tension. Cleveland and Sawyer have become frequent collaborators, and Sam Guetelle joined the film’s two stars on set to talk about their past, present, and future work.

SPiN Q+A with Michael Buckley

SPiN Q+A with Michael Buckley

Michael Buckley has lots of questions for Hartley Sawyer on the set of SPiN.

Indiewire: The Art of the Short Film - Kept Man

Indiewire: The Art of the Short Film - Kept Man

The 9-minute short cleverly ratchets up the tension between the two men as Brian becomes unhinged. As the climax approaches, you’ll probably realize a twist is coming...but you won’t guess it.

NMR: Kept Man Will Keep You on Edge

NMR: Kept Man Will Keep You on Edge

There is an incredible tension that arises when you can’t trust your partner, and when that partner can’t trust themselves. Kept Man does an excellent job of mining that tension and transmuting into a more subtle fear that builds through each scene.

USA Today Best of the Web: Kept Man

USA Today Best of the Web: Kept Man

Love is a little spookier this time of year. In a new YouTube Halloween short film, Jake (Wilson Cleveland) must take care of his boyfriend Brian when he begins losing his grip on reality.

What Companies Should Learn from IAC's Justine Sacco Fiasco

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This is an excerpt from a post I wrote for Prosek Partners' Unboxed Thoughts blog.  Read the full post here.

"Seriously, are there no IAC execs on Twitter? Did they just not follow their now former Head of Corporate Comms Justine Sacco?  Was there ever a closed door conversation to discuss how to handle a senior PR exec who sandwiches Tweets about earnings with jokes about autistic children? Nobody caught that one either, huh?  It was right there on the internet for over a year.  It's no wonder Sacco had a history of Tweeting things unbecoming her position at IAC because nobody seems to have noticed or cared before Friday."

Is Branded Content Helping or Hurting the Online Video Community?

“I would argue TV shows and movies like ‘Fashion Star’ and ‘The Internship’ that are branded within an inch of their lives cheapen traditional media as much if not more than a few sponsored video misfires on YouTube."

Great Time at VidCon 2013

I had the best time at VidCon 2013! Met so many positive, inspiring and talented people; saw lots of good friends, was part of a great panel and gave Mark Malkoff a decent massage. Huge thanks to John and Hank Green for making VidCon such an awesome experience every year!

With cardboard Wil Wheaton at the Geek and Sundry booth. 

Advertising panel with Shira Lazar, Sarah Penna, Joe Penna and Yuri Baranovsky.

VidCon 2013 Schedule

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Going to VidCon this year?  On Thursday, August 1st Wilson will be chatting with Taryn Southern, Joe Penna (aka Mystery Guitar Man), What's Trending Host Shira Lazar and our fellow Leap Year creator/producer Yuri Baranovsky about how creators can work with advertisers to make stuff people want to watch. "Helping Advertising Fit the Marketplace, Not Vice Versa" Thursday, Aug 1 at 10:45am. More info: VidCon.com

On Friday, August 2nd Wilson will be talking about how creators can raise money for their projects. "How to raise money: Advertising, Brands and Angel Investors" Friday, Aug 2 at 12:30pm. More info: VidCon.com

Hope to see you there! 

Leap Year Wins Streamy for Best Branded Entertainment Series

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Thrilled to announce that Leap Year, the series we created and produced for Hiscox Small Business Insurance, has won the Streamy Award for Best Branded Entertainment Series! Thank you Streamy voters for recognizing branded entertainment can be subtle, character and story-driven.